This is a promotional video for the new Toyota iQ micro car. After seeing this, you would agree as to why advertising is the core of any marketing strategy. The platform for this ad is a vertical building in Ginza Japan. The vertical building acts as a stage that looks more or less like a horizontal sidewalk, the crew is seen performing âdancing, walking etc. The idea has managed to attract warm viewership, promising some quick micro car sales in the near future.