Nowadays, premium liquor brands are focusing more and more on the sensory aspects of their liquors and why should Vin&Sprit be any different. So they went out and commissioned designer Hussein Chalayan to create a stunning masterpiece called the Level Vodka. This visually stunning piece of sculpture is basically a tunnel for vodka aficionados to revel in. This 15 meter long tunnel is made of multicoloured glass which will transport visitors into a mesmerizing world of colours and lights complementing the heady aromas of vodka. They would then be blindfolded and will get to taste V&S’s cocktails and enjoy the subtly different flavours of vodka. That’s one hell of a way to enthrall customers. Great going V&S. Meanwhile, this mobile Level tunnel went on public display in Mexico city just a couple of days ago on the 6th of May. Few more pictures after the jump.