Trust the ‘Tongue’ to take you to better pet food prospects

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Advance Pet Food is a premium pet nutrition brand that promises to deliver the most optimum foods for your pets. And just to show customers how seriously they take pet nutrition, the company hired Melbourne, Australia-based ad agency Clemenger BBDO, who came up with this most innovative way to bring the brand to the pet owners’ notice. By having rubber tongues hanging out of mailboxes – mimicking hungry dog’s tongues- with a card explaining how Advance Pet Food can give pets all the nutrition they need, the agency found the quickest way to grab pet owners’ attention. Of course each card also came with a web address and a store locator to help customers get to the nearest Advance Pet Food retailer, which in turn drove up sales like crazy! Now that’s clever advertising won’t you say?

Source: Direct Daily

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