For some strange reason people have come up with drink holders so bizzare that you actually end up focussinng (read: fussing) more with the product than the getting the end result the product promises, e.g. increaes focus on the game for starters. Papa Bert’s Sippin’ Seat is just one of those numerous things that claim to increase your enjoyment of a game in the big stadium since it functions both as comfortable seat, and a drink holder in which you can bring your own beer from home. No more waiting in lines or buying overpriced beer at the stadium if you can bear the thought of drinking out of a “bladder” (that is what the inner plastic bag holding the drink is called!) Made from a water- and stain-resistant fabric, the seat can hold upto three cups or 750ml of beverage which can be spurted out in a cup for consumption. The seat aslo laims to be able to withstand over 300 pounds feel a little bloated after three cups of beer, you’re seat will still not explode with a violent and embarrassing noise. Retails for $29.99.