Grocery shop metaphor for fair trade awareness film

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We have all had arguments related to how sick or evil free trade is and how important it is to have a fair trade. Max Havelaar France is one such association, which launched an ad campaign to create awareness among consumers to opt for fair trade if they really would like to change the way they shop. Fair trade is as radical as throwing around groceries and aiming them into your shopping trolleys. Radical that might be, but the grocery always hits the basket, which implies you are doing the right thing when you opt for fair trade, however stupid it may look or sound, seems to be the message of this ad film.

Via: Break

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