ESPN, one of the most influential sports channel has a diverse viewership. The channel, aiming at growing the viewership base among youngsters has created a sports announcer role-play. RealLiveSports approached 3DID, an industrial design company to create the product and it has a multi-use feature and has been termed as a move to capture younger audience’s interest in sports and associate it with the ESPN brand. Being an entry-level product, it was designed in an inviting manner and yet, portraying the strong brand image of ESPN.
Via: 3DIndustrialDesign