Enjoy is part of an installation series created to expose audiences to a particular idea through the power of typography and demonstrate how it could communicate and represent outside the usual screen and print based forms. In this case the idea was to create awareness to the damages of drinking soda, or âenjoying sodaâ.
The piece was created using a word normally associated and related to the brand being criticized and to a good feeling. However, the piece was created using over 18,000 nails spelling the word âenjoyâ, rusted using soda. I decided to use nails to counter act against the positive feeling of the word âenjoyâ and rusted them with soda to show the damages of drinking it.